Allied Universal

  • Senior Marketing Manager

    Job Locations US-CA-Santa Ana
    Requisition ID
    2018-195157
    Category (Portal Searching)
    Marketing
  • Overview

    Allied Universal, a leading facility services company and the largest security force in North America with over 150,000 employees, provides unparalleled security services and solutions. With headquarters in Santa Ana, Calif., and Conshohocken, Pa., Allied Universal combines people and technology to deliver evolving, tailored solutions that allow our clients to focus on their core business. An unrelenting focus on clients’ success creates partnerships rooted in quality and value, and is supported by experience gained from being in business for over 50 years. Through our people and leading services, systems and solutions…Allied Universal is there for you.

    Job Description

    Description:     Management of marketing functions, including but not limited to the strategy, planning, coordination                            and execution of marketing initiatives to support and drive business growth. Individual contributor                                role (no direct reports).

     

    Key Responsibilities:

     

    1. Responsible for the company’s digital experience. Manages online presence and user experience for both internal and external websites on a local and national level. Develops, directs and implements website strategy in a way that generates leads and interest for our brand, our company and our services. Includes leading new web initiatives, search engine optimization and management of web vendor relationships. Provides regular reporting and recommendations for improvement.
    2. Coordination of marketing programs and new initiatives, design and branding, content production, event coordination and website development and management. Accountability for success of these activities, including ROI measurements, on-time and on-budget and successful development and execution of plans.
    3. Direct or oversee marketing vendor relationships. Includes, but is not limited to, ad agencies, printing, exhibits and displays, web vendors, etc. Manages budgets, quality control and on-time delivery.
    4. Development of content and content marketing efforts. Assesses needs and works with subject-matter experts to create targeted content that appeals to our decision makers and helps to generate new leads. Creation of relevant collateral, sales tools and other sales-related publications as well as management of the Content Library and public-facing content.
    5. Oversight of Company Store and promotional item program. Manages inventory, invoicing and procurement processes. Assists with special orders and projects as needed.
    6. Planning and oversight of trade shows and events. Responsible for logitstics, goal-setting, budgeting and spend analysis. Manages exhibit house and local exhibit program. Supports national and vertical shows as required.

     

    Qualifications:

     

    • Education required:  Bachelor’s degree in Business or Marketing (prefer Marketing major)
    • Minimum of 8+ years marketing experience
    • Google Analytics certification strongly recommended.
    • experience with “Marketing Automation” (specifically the Marketo platform, ) and “general digital marketing” (strategy, analytics, SEO, SEM/PPC) strongly preferred

     

    Other requirements or competencies:

    • Considerable knowledge of the principles and practices related to web design, content marketing and search engine optimization. Working knowledge of website CMS, Google Analytics, Google My Business and Bing listings.
    • Strong writing skills with attention to detail and solid proofreading abilities.
    • Experience with B2B and vertical marketing.
    • Ability to take projects from planning stages to implementation and collaborate with other roles and departments.
    • Proven experience leading marketing professionals and building relationships. Team player that is adept at both leading and being a contributor/part of a team.
    • Creative and flexible and willing to adapt to new situations, processes and directions.
    • Possesses a strong proficiency in communication (written and verbal), be well organized, able to multi-task, and be computer savvy (MS Office suite).

    Closing

    Allied Universal provides unparalleled service, systems and solutions to the people and business of our communities, and is North America’s leading security services provider. With over 150,000 employees, Allied Universal delivers high-quality, tailored solutions, which allows clients to focus on their core business. For more information: 866.825.5433 or www.AUS.com.

     

    We proudly support the Veteran Jobs Mission, a group of over 200 companies that have committed to collectively hiring a total of one million military veterans.

    EOE/Minorities/Females/Vet/Disability

    Allied Universal Services is an Equal Opportunity Employer committed to hiring a diverse workforce.

     

    *CB-Corp

    Requisition ID

    2018-195157

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